Post by ForeverBlue on Dec 9, 2019 21:32:36 GMT 1
I was pleased to see this from our friends at East Thurrock United:
www.eastthurrockunited.co.uk/news/back-to-a-printed-programme-for-this-weekend-2493097.html
Interesting that Terry Keating mentions that only one in five who attend their matches buys a programme.
Our figure is a bit better at one in four.
The economics of our programme is simple. The (twenty-eight) fixed glossy pages of (mainly) advertising, produce about £6K clear profit after paying for the printing of those pages.
Selling forty programmes covers our costs of printing a match day edition, so anything above that adds to the £6K we make on advertising. So far this season that has generated another £600 profit from fifteen games.
With another eleven league games to come, I hope we can turn that £600 into at least £1,000 profit.
It all helps to keep the club going.
www.eastthurrockunited.co.uk/news/back-to-a-printed-programme-for-this-weekend-2493097.html
Interesting that Terry Keating mentions that only one in five who attend their matches buys a programme.
Our figure is a bit better at one in four.
The economics of our programme is simple. The (twenty-eight) fixed glossy pages of (mainly) advertising, produce about £6K clear profit after paying for the printing of those pages.
Selling forty programmes covers our costs of printing a match day edition, so anything above that adds to the £6K we make on advertising. So far this season that has generated another £600 profit from fifteen games.
With another eleven league games to come, I hope we can turn that £600 into at least £1,000 profit.
It all helps to keep the club going.
